AI for Marketers: Content, Targeting, and Honest Measurement

Marketing adopted AI faster than almost any function and has the least reliable evidence about whether it helped. This cursus is the honest version. Where the capability genuinely fits across the funnel, why cheap generation moves the constraint to attention rather than removing it, and where the legal edges sit, including the recruitment advertising most marketing teams do not realise is high-risk. Then the workflows: a content pipeline that keeps claims grounded, creative testing that stays powered, and the research synthesis that is quietly the highest-value use. Then what to measure.