How to Become a Product Marketing Manager

The best product does not win, the best-understood one does. Product marketing is the discipline of bringing a product to market so buyers get it, want it, and choose it, and one of the most accessible strategic roles in tech. This cursus covers the role: how a PMM differs from a product manager and why they are the connective tissue between product, sales, and marketing. Then the strategic core: positioning with April Dunford's framework, and messaging that leads with value. Finally go-to-market: tiered launches, sales enablement, competitive intelligence, and how to break in.