HubSpot Essentials: Inbound and the All-in-One CRM

HubSpot is the fastest-growing major CRM, and it grew from a philosophy: attract customers with useful content instead of chasing them. This cursus teaches HubSpot through that lens. Start with inbound, the flywheel that replaces the funnel, the free-CRM freemium model, and the Hubs, plus how it contrasts with Salesforce. Then the contact-centric data model, lifecycle stages, the marketing tools, and lead scoring. Finally workflows versus sequences, attribution reporting, choosing HubSpot or Salesforce, and the marketing-ops and RevOps careers opened by free HubSpot certifications.