Why some platforms win everything

Why do a handful of platforms dominate the digital world while other, similar markets stay competitive? The answer is one force: the network effect, a product that gets better the more people use it. Learn where that power comes from, why the brutal chicken-and-egg cold start decides most winners before the product even matters, and, crucially, why network effects are a tendency and not a destiny, so plenty of networked markets never tip to a single winner at all.