Delivery decides whether the design matters
A well-segmented curriculum delivered badly produces the same outcome as no curriculum: completion records and unchanged behaviour.
The structural problem is that AI literacy competes for attention with every other mandatory training, and staff have learned that mandatory training is something to click through. Anything delivered in that channel inherits that response, regardless of quality.
The way out is to stop treating it as a training campaign and attach it to moments when the person already has a reason to pay attention. The strongest of these is tool rollout: someone about to be given a new AI tool wants to know how it works, what it is good for, and what will get them in trouble. Training delivered at that moment is not an interruption, it is the thing they were waiting for.
The principle generalizes from the previous cursus in this catalogue: capture and delivery both work best as side effects of something already happening, rather than as new events competing for time.

