Dilution is the reduction in an existing shareholder's percentage ownership when new shares are issued.
Before an issuance, existing holders own all of the company. After issuance, they own a smaller fraction because the denominator (total shares) grew.
Numerical example: a holder owns 1,000,000 shares of a company with 10,000,000 total shares โ a 10% stake. The company issues 2,500,000 new shares to investors. After the issuance:
- Total shares: 12,500,000.
- Holder's shares: still 1,000,000 (unchanged).
- Holder's percentage: 1,000,000/12,500,000=8%.
The holder lost 2 percentage points to dilution. The new investors received 20% (2,500,000/12,500,000).
The dilution formula. If existing holders collectively own 1โx of the post-issuance company and the new investors own x, then the multiplicative dilution factor for each existing holder is 1โx. An existing 10% holder becomes a 10% ร (1 - x) = 10% ร (1 - 0.20) = 8% holder.
Across multiple rounds, dilution compounds multiplicatively. A founder with 40% pre-Seed becomes:
- 40% ร (1 - 0.20) = 32% after Seed (20% dilution).
- 32% ร (1 - 0.20) = 25.6% after Series A.
- 25.6% ร (1 - 0.20) = 20.5% after Series B.
- 20.5% ร (1 - 0.20) = 16.4% after Series C.
After four rounds at 20% dilution each, the founder's stake has gone from 40% to ~16%. The multiplicative compounding is structurally important: a founder who fundraises five times before exit may hold 10โ20% of the company at exit even without 'losing control' on any particular round.
This is why ownership-per-dollar-raised matters more than headline ownership. A founder who raises 50Mtogrowthecompanyto500M valuation may own less of a bigger company than one who raises 5Mtoreach50M valuation โ but the absolute dollar amount of equity can be very different.