Nobody sets the price
It is natural to imagine an exchange as a place that quotes a price, the way a shop does. It is closer to a noticeboard.
Participants post offers to buy or sell at prices they choose. The exchange stores them, sorts them, and matches them when two are compatible. It never forms an opinion about value and never quotes anything of its own. Every number on a market data screen is derived from other people's orders.
This matters because it changes what the word price means. There is a highest price someone is currently willing to pay, a lowest price someone is currently willing to accept, and a record of what the last trade happened at. Those are three different numbers, and none of them is the price.
The rest of this lesson is about the structure that produces them, because everything else in trading is downstream of it.

