The move problem
You have a point on the manifold and a tangent direction. Now you must actually move.
In flat space this is trivial: add the step to the point. On a manifold it fails immediately, because the tangent space is a linear approximation and adding a tangent vector to a point lands off the surface. Take a point on a sphere, add a tangent vector, and the result has norm greater than one.
The geometrically exact answer is the exponential map. It follows the geodesic, the manifold's straightest possible curve, starting at your point in your chosen direction, for the specified distance. This is what a straight line becomes on a curved space, and on a sphere geodesics are great circles.
The exponential map is the right notion, and it has a practical problem: computing it requires solving a differential equation. For some manifolds there is a closed form. For others there is not, and evaluating it every iteration would dominate the cost of the algorithm.
So optimisation uses something weaker and cheaper.

