A property you already know
Suppose you are placing sensors to monitor a river, and each sensor covers some stretch. The first sensor you place is enormously valuable; it covers ground nothing else did. The tenth adds less, because much of what it sees is already watched by the first nine. The hundredth barely helps.
That pattern, where each additional item contributes less than the one before, is diminishing returns, and it is everywhere. An extra advertisement reaches fewer new people once most have seen your others. An extra training example teaches less once similar ones are in the set. An extra word in a summary adds less once the main points are covered.
Submodularity is the exact mathematical statement of this intuition. Once a selection problem is known to have it, a large body of theory applies, and that is what this path is about.

