cognitive-dissonance

1 free lesson tagged cognitive-dissonance across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.

Business

intermediate

The consumer journey and what happens after purchase

The structure of a purchase from first exposure through repeat. The classical funnel and its loyalty-loop extensions, consideration sets, post-purchase cognitive dissonance, the expectation/perception model of satisfaction, the retention vs acquisition cost asymmetry, and the actual mechanisms behind repeat buying — habit, switching cost, identity, and trust.

8 steps·~12 min

The consumer journey and what happens after purchase

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