decision-making
5 free lessons tagged decision-making across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
Why Fluent Text Defeats Your Judgement
Generated output is persuasive through properties unrelated to whether it is true. This lesson covers processing fluency, automation bias, the illusion of explanatory depth, and sycophancy: four mechanisms that make a confident draft harder to evaluate than a hesitant colleague.
Delivering It: The Room, the Pushback, and the Politics
A correct analysis presented badly changes nothing, and a correct analysis that threatens someone gets attacked on its method. This lesson covers reading the audience, socialising findings before the meeting, handling challenge, delivering unwelcome results, and where persuasion becomes manipulation.
Start From the Decision, Not the Data
Most data presentations fail before a chart is drawn, because they are organised around what the analyst found rather than what the audience must decide. This lesson covers how to identify the actual decision, why the analysis order is the wrong presentation order, and what an audience needs to act.
Prioritization and Roadmaps: Deciding What to Build
A product team can always do more than it has time for, so a PM's real power is choosing what NOT to build. This lesson covers prioritization frameworks like RICE and value-versus-effort, the Kano model of satisfaction, the art of saying no, and building an outcome-based roadmap instead of a feature factory.
How buying decisions actually form
The cognitive mechanisms behind consumer choice: dual-system thinking, the durable heuristics, anchoring, prospect theory's loss aversion and S-shaped value function, diminishing sensitivity, the contested choice-overload finding, and the default effect. Frames each as a mechanism with its replication status, not a marketing recipe.