douyin
2 free lessons tagged douyin across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
How shopping ate social media in China
More than half of China's internet users buy things through live broadcasts, a habit the West has never come close to. Learn why livestream selling worked there and stalled elsewhere, the mechanics of a selling stream, why conversion runs far above normal e-commerce, the difference between renting reach and owning an audience, and the costs the model carries.
Who's who in Chinese social media
Douyin is not TikTok, Xiaohongshu is not Instagram, and Weibo is not quite Twitter. A guided map of the platforms 1.1 billion people actually use: what job each one does, which conglomerate stands behind it, why the ecosystems were walled off from each other, and which Western analogy helps you versus which one quietly misleads you.