free-to-play

Decode the economics of the world's largest games segment: why mobile is half the market, how the F2P funnel converts attention into revenue, and the LTV > CPI math every mobile studio lives and dies by — including what Apple's 2021 privacy shift broke.

Understand where the $180B+ games market actually sits — mobile vs console vs PC — who skims the value chain, how the major revenue models compare, and why a tiny fraction of players drives most F2P revenue.