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free-to-play
2 free lessons tagged free-to-play across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
Business
intermediateMobile Gaming and Free-to-Play: The UA Math That Runs the Industry
Decode the economics of the world's largest games segment: why mobile is half the market, how the F2P funnel converts attention into revenue, and the LTV > CPI math every mobile studio lives and dies by — including what Apple's 2021 privacy shift broke.
9 steps·~14 min
Business
intermediateThe Game Industry: Money, Models, and the Market Map
Understand where the $180B+ games market actually sits — mobile vs console vs PC — who skims the value chain, how the major revenue models compare, and why a tiny fraction of players drives most F2P revenue.
10 steps·~15 min