roi

Most AI ROI claims are marketing, not measurement. This lesson builds a rigorous framework: how to set baselines and counterfactuals, why RCTs beat vendor case studies, the real cost components of AI deployment, and how to avoid the attribution traps that make bad investments look good on paper.

Strip away the hype. This lesson unpacks the real adoption and impact data: McKinsey's State of AI surveys, the MIT 2025 GenAI Divide, and why roughly 95% of enterprise GenAI pilots show no measurable P&L impact — plus where value has actually landed and what the pilot-to-production chasm looks like in practice.