value-creation

1 free lesson tagged value-creation across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.

Business

intermediate

Anchoring, Value Creation, and Tactics

How to move the price inside the ZOPA. Covers the anchoring power of first offers and the evidence behind it, when to open versus wait, multiple equivalent simultaneous offers (MESOs) that create and claim value at once, common tactics and their counters, and how to negotiate from a weak BATNA.

8 steps·~12 min

Anchoring, Value Creation, and Tactics

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