The question Markowitz asked
Before 1952, investment advice mostly meant finding the best individual securities. Harry Markowitz's paper "Portfolio Selection" (Journal of Finance, 1952) changed the unit of analysis: judge a holding by what it does to the whole portfolio, and judge the portfolio by two numbers together, its expected return and its variance.
The insight that follows is arithmetic, not opinion. The risk of a portfolio depends on how its holdings move together, so two risky assets can combine into something less risky than either one. A security that looks mediocre alone can be valuable if it tends to rise when the rest of the portfolio falls.
Key idea: Expected returns average linearly: a 50/50 mix of a 5% asset and a 9% asset expects 7%. Risk does not. Unless the assets move in perfect lockstep, the mix is less volatile than the weighted average of their volatilities. That gap is the only free lunch the framework offers, and the rest of this course is about how much of it survives contact with real data.

