adtech
2 free lessons tagged adtech across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
Inside the ad machine: how an ad finds you
In the moment a page loads, a request describing you is auctioned to thousands of potential buyers and the winner's ad is delivered, all before you see anything. Learn the supply chain behind that: the buy side and sell side, real-time bidding, how you become a targetable audience, and how much of an advertiser's money is eaten on the way through.
The ad auction: how your attention is priced
Nobody sets the price of an ad slot by hand. An auction does it, billions of times a day, in the time it takes a page to load. Learn why advertising runs on auctions, how the second-price idea makes bidding honest, why the highest bid often loses to a better ad, and why the industry quietly switched from second-price to first-price auctions.