second-price

1 free lesson tagged second-price across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.

Business

intermediate

The ad auction: how your attention is priced

Nobody sets the price of an ad slot by hand. An auction does it, billions of times a day, in the time it takes a page to load. Learn why advertising runs on auctions, how the second-price idea makes bidding honest, why the highest bid often loses to a better ad, and why the industry quietly switched from second-price to first-price auctions.

8 steps·~12 min

The ad auction: how your attention is priced

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