customer-lifecycle
2 free lessons tagged customer-lifecycle across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
The HubSpot CRM Model and Marketing Tools
HubSpot expresses the CRM data model as contacts, companies, deals, and tickets on one unified record, and layers the inbound marketing engine on top. This lesson covers HubSpot's objects and lifecycle stages, its contact-centric model, and the forms, landing pages, email, and lead scoring that execute inbound.
Pipelines, the Customer Lifecycle, and Automation
A CRM's data model becomes useful when it tracks movement: prospects advancing through a lifecycle and deals advancing through a pipeline. This lesson covers the sales pipeline and its stages, the marketing-to-sales lifecycle with MQLs and SQLs, the three types of CRM, and the automation that removes busywork.