marketing-automation
4 free lessons tagged marketing-automation across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
HubSpot Automation, Reporting, and Careers
HubSpot ties the flywheel together with workflow automation, sales sequences, and reporting, and opens a career through free certifications. This lesson covers workflows versus sequences, attribution reporting, how to choose HubSpot or Salesforce, and the RevOps and marketing-ops roles built on HubSpot skill.
The HubSpot CRM Model and Marketing Tools
HubSpot expresses the CRM data model as contacts, companies, deals, and tickets on one unified record, and layers the inbound marketing engine on top. This lesson covers HubSpot's objects and lifecycle stages, its contact-centric model, and the forms, landing pages, email, and lead scoring that execute inbound.
HubSpot, Inbound, and the All-in-One Platform
HubSpot grew from a marketing philosophy: attract customers with useful content rather than chase them. This lesson explains inbound and the flywheel that replaced the funnel, HubSpot's freemium free-CRM model, the Hubs that make it all-in-one, and how its approach contrasts with Salesforce's.
Pipelines, the Customer Lifecycle, and Automation
A CRM's data model becomes useful when it tracks movement: prospects advancing through a lifecycle and deals advancing through a pipeline. This lesson covers the sales pipeline and its stages, the marketing-to-sales lifecycle with MQLs and SQLs, the three types of CRM, and the automation that removes busywork.