identity
2 free lessons tagged identity across AI, Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
Memory, Identity, and Seeing What the Agent Did
Three services decide whether an agent survives contact with production: what it remembers between sessions, whose authority it acts with when it calls your systems, and whether you can reconstruct what it did after the fact. This lesson covers AgentCore Memory, Identity and Observability, and the delegation problem that makes agent authentication genuinely different.
What drives demand — motivation and identity
The motivation theories that try to explain consumer demand: Maslow's hierarchy and its critique, self-determination theory's three needs, the jobs-to-be-done reframing, hedonic vs utilitarian goods, identity signaling and Veblen demand, and the social-norm pull. Each presented as a lens with a clearly stated empirical track record.