1 lesson tagged jobs-to-be-done: free, quiz-checked micro-lessons.
The motivation theories that try to explain consumer demand: Maslow's hierarchy and its critique, self-determination theory's three needs, the jobs-to-be-done reframing, hedonic vs utilitarian goods, identity signaling and Veblen demand, and the social-norm pull. Each presented as a lens with a clearly stated empirical track record.
