jobs-to-be-done
2 free lessons tagged jobs-to-be-done across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
Product Discovery: Finding What's Worth Building
Most product failures come from building something nobody wanted. This lesson covers discovery, the PM's core skill: separating problems from solutions, using jobs-to-be-done to understand real needs, talking to users the right way, and validating demand cheaply before writing code, so the team builds things people actually want.
What drives demand — motivation and identity
The motivation theories that try to explain consumer demand: Maslow's hierarchy and its critique, self-determination theory's three needs, the jobs-to-be-done reframing, hedonic vs utilitarian goods, identity signaling and Veblen demand, and the social-norm pull. Each presented as a lens with a clearly stated empirical track record.