personalisation
2 free lessons tagged personalisation across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
The Workflows: Content, Personalisation, and Search
Where the work actually changes. This lesson covers a content pipeline built so claims stay grounded, personalisation and where its returns stop, what changed about search when answers replaced links, creative testing done properly, and the customer research synthesis that is quietly the highest-value use in the function.
What AI Actually Does Across the Funnel
Marketing adopted AI faster than almost any function and has the least reliable evidence about whether it helped. This lesson maps the capability honestly across the funnel, separates the uses where output volume is the point from those where quality is, and explains why marketing's measurement problem makes the question unusually hard to answer.