seo

Next.js 15 App Router: page/layout/loading/error files, nested layouts, dynamic and catch-all segments, route groups, parallel routes, and the Metadata API for SEO — with the file tree as a diagram.

How CEXs ship and rank thousands of asset, pair, and conversion pages without tripping Google's thin-content filters. Templates, canonicalization, crawl-budget control, and the quality metrics that catch problems before they bury your domain.

How SEO actually works in the crypto vertical: YMYL, the paid-search ban fallout, jurisdictional content, schema for asset pages, and the unusual link economy you have to navigate.

How AI engines decide which crypto sources to cite, and the on-page patterns that earn those citations. Aimed at SEOs who already do classical optimization and want the cross-over playbook for ChatGPT, Perplexity, and Google AI Overviews.

A working model of crypto for people who already write the content but have never actually used the product. Just enough blockchain, wallets, and exchange mechanics to stop guessing on the brief.

A pattern library for the single highest-leverage page on a centralized exchange: the asset / coin page. Anatomy, schema stack, internal-linking model, and the GEO additions that turn it into a citation magnet.