ai-search
3 free lessons tagged ai-search across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
When the answer replaces the link
Search is shifting from a list of links to a written answer, and a large and rising share of searches now end without a click. Learn what changes when an AI writes the answer, why 'being cited is the new ranking', how generative engine optimization differs from classic SEO, and which parts of search are genuinely new versus the same old mechanics with a new surface.
Measuring GEO: Tracking Citations in ChatGPT, Perplexity, and Claude
How to actually quantify your presence in AI answer engines in 2026: query banks, sampling at scale, citation attribution, llms.txt and Common Crawl tracking, and the KPIs that survive scrutiny from leadership without overclaiming precision.
Generative Engine Optimization for Crypto
How AI engines decide which crypto sources to cite, and the on-page patterns that earn those citations. Aimed at SEOs who already do classical optimization and want the cross-over playbook for ChatGPT, Perplexity, and Google AI Overviews.