crypto
7 lessons tagged crypto: free, quiz-checked micro-lessons.
E-E-A-T and Entity SEO for YMYL Crypto Content
Crypto is YMYL — Google and AI engines hold these pages to a higher trust bar. How to build entity strength, structure Organization and Person schema, defend brand-name SERPs, and turn E-E-A-T into a flywheel that compounds in both classic SEO and GEO citations.
Measuring GEO: Tracking Citations in ChatGPT, Perplexity, and Claude
How to actually quantify your presence in AI answer engines in 2026: query banks, sampling at scale, citation attribution, llms.txt and Common Crawl tracking, and the KPIs that survive scrutiny from leadership without overclaiming precision.
Programmatic SEO at Scale for Crypto Exchanges
How CEXs ship and rank thousands of asset, pair, and conversion pages without tripping Google's thin-content filters. Templates, canonicalization, crawl-budget control, and the quality metrics that catch problems before they bury your domain.
Classical SEO for Crypto and Centralized Exchanges
How SEO actually works in the crypto vertical: YMYL, the paid-search ban fallout, jurisdictional content, schema for asset pages, and the unusual link economy you have to navigate.
Generative Engine Optimization for Crypto
How AI engines decide which crypto sources to cite, and the on-page patterns that earn those citations. Aimed at SEOs who already do classical optimization and want the cross-over playbook for ChatGPT, Perplexity, and Google AI Overviews.
Crypto Primer for Marketers and SEOs
A working model of crypto for people who already write the content but have never actually used the product. Just enough blockchain, wallets, and exchange mechanics to stop guessing on the brief.
CEX Asset Pages: SEO + GEO Pattern Library
A pattern library for the single highest-leverage page on a centralized exchange: the asset / coin page. Anatomy, schema stack, internal-linking model, and the GEO additions that turn it into a citation magnet.
