cognitive-bias
2 free lessons tagged cognitive-bias across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
Why Fluent Text Defeats Your Judgement
Generated output is persuasive through properties unrelated to whether it is true. This lesson covers processing fluency, automation bias, the illusion of explanatory depth, and sycophancy: four mechanisms that make a confident draft harder to evaluate than a hesitant colleague.
The Buyer's Brain: Behavioral Principles Behind Every Sale
Buyers decide with a fast, emotional, bias-driven mind, then justify with logic. This lesson maps the behavioral science every seller should know: System 1 and 2 thinking, loss aversion, anchoring, status-quo bias, and Cialdini's principles of influence, plus the ethical line between influence and manipulation.