influence
4 free lessons tagged influence across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
Getting Technical Work Adopted
A correct system nobody uses has failed. This lesson covers why adoption fails for reasons unrelated to quality, writing documents senior people actually read, managing expectations set by AI hype, working with domain experts rather than around them, and building the credibility that gets you consulted early.
Why Technical Explanations Fail
Technical people explain badly for specific, fixable reasons rather than through lack of effort. This lesson covers the curse of knowledge, why answering the question asked is often wrong, what stakeholders are really asking underneath, and the register problem that makes accuracy and clarity feel opposed.
Delivering It: The Room, the Pushback, and the Politics
A correct analysis presented badly changes nothing, and a correct analysis that threatens someone gets attacked on its method. This lesson covers reading the audience, socialising findings before the meeting, handling challenge, delivering unwelcome results, and where persuasion becomes manipulation.
The Buyer's Brain: Behavioral Principles Behind Every Sale
Buyers decide with a fast, emotional, bias-driven mind, then justify with logic. This lesson maps the behavioral science every seller should know: System 1 and 2 thinking, loss aversion, anchoring, status-quo bias, and Cialdini's principles of influence, plus the ethical line between influence and manipulation.