cold-outreach
2 free lessons tagged cold-outreach across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
LinkedIn Automation and the Compliance Line in Cold Outreach
LinkedIn adds a warmer channel to outbound, and automation scales it, but only within limits. This lesson covers social selling, connection and message automation, LinkedIn's roughly 100-per-week cap, combining LinkedIn with email in one sequence, and the legal and ethical line: CAN-SPAM, GDPR legitimate interest, and why spam is self-defeating.
The Outbound Machine: ICP, Lists, and Data Enrichment
Cold outreach works like a machine: targeting in, meetings out. This lesson builds the front half. Define an ideal customer profile, source a clean prospect list, enrich it with data using tools like Clay and Apollo, add buying signals, and use funnel math to see why targeting quality beats raw volume every time.