lead-generation
3 free lessons tagged lead-generation across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
Listings, Leads, and Comparables: The Actual Workflows
The four workflows where AI changes an agent's day: producing listing content across formats, handling inbound enquiries at speed, assembling a comparative market analysis, and keeping a transaction chain visible. What each one needs as input, where it fails, and what has to stay human.
Where AI Fits in an Agent's Week, and the Fair Housing Line
Real estate is a marketing and relationship business sitting inside one of the most heavily regulated areas of consumer law. This lesson maps where AI helps across listings, leads and comparables, and covers the discrimination rules that make targeting and copy riskier here than almost anywhere else.
The Outbound Machine: ICP, Lists, and Data Enrichment
Cold outreach works like a machine: targeting in, meetings out. This lesson builds the front half. Define an ideal customer profile, source a clean prospect list, enrich it with data using tools like Clay and Apollo, add buying signals, and use funnel math to see why targeting quality beats raw volume every time.