prospecting
3 free lessons tagged prospecting across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
The Outbound Machine: ICP, Lists, and Data Enrichment
Cold outreach works like a machine: targeting in, meetings out. This lesson builds the front half. Define an ideal customer profile, source a clean prospect list, enrich it with data using tools like Clay and Apollo, add buying signals, and use funnel math to see why targeting quality beats raw volume every time.
AI for Market Research, Outreach, and Deal Support
A practical guide to the business development workflows AI accelerates most. Learn how to use AI for deep account and market research, to identify and prioritize the best-fit prospects and partners, to personalize outreach genuinely at scale, and to prepare for meetings and draft proposals and follow-ups, all with the verification and authenticity that keep it credible.
How AI Powers Business Development: Research and Prospecting
Business development runs on research, relationships, and reaching the right people, and AI supercharges the research and outreach while the relationships stay human. Learn the categories of AI tools for business development, how they accelerate finding and understanding prospects and partners, and the caveats, accuracy, authenticity, and privacy, that keep AI a help rather than a liability.