positioning
3 free lessons tagged positioning across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
Positioning the Practice When the Deliverable Gets Cheap
If research and production compress, a consulting practice has to be clear about what it is selling. This lesson covers the disclosure conversation with clients, advising clients on AI when your own use is in question, what a defensible proposition looks like now, and the honest reckoning on which parts of the profession this actually threatens.
Positioning and Messaging: The Strategic Core
Positioning is the context that makes a product's value obvious; messaging is that positioning expressed in words. This lesson covers the heart of product marketing: April Dunford's positioning framework from competitive alternatives to market category, the difference between features, benefits, and value, and how to turn positioning into messaging that resonates.
What Product Marketing Actually Is
Product marketing is the discipline of bringing a product to market successfully, and it is one of the most misunderstood and highest-leverage roles in tech. This lesson defines it: how a PMM differs from a product manager, why they are the connective tissue between product, sales, and marketing, and why positioning is the foundation of everything.