product-marketing
3 free lessons tagged product-marketing across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
Go-to-Market: Launches, Enablement, and Competing
Positioning and messaging are useless if they never reach the market. This lesson covers how a PMM takes a product out: go-to-market strategy, tiering launches to match effort to impact, arming sales with enablement and battlecards, competitive intelligence and win/loss, measuring PMM impact, and how to break into the role.
Positioning and Messaging: The Strategic Core
Positioning is the context that makes a product's value obvious; messaging is that positioning expressed in words. This lesson covers the heart of product marketing: April Dunford's positioning framework from competitive alternatives to market category, the difference between features, benefits, and value, and how to turn positioning into messaging that resonates.
What Product Marketing Actually Is
Product marketing is the discipline of bringing a product to market successfully, and it is one of the most misunderstood and highest-leverage roles in tech. This lesson defines it: how a PMM differs from a product manager, why they are the connective tissue between product, sales, and marketing, and why positioning is the foundation of everything.