sales-enablement
2 free lessons tagged sales-enablement across Business. Each one is a short sequence of focused steps with narration and a five-question quiz at the end — take them in any order, no signup required.
Go-to-Market: Launches, Enablement, and Competing
Positioning and messaging are useless if they never reach the market. This lesson covers how a PMM takes a product out: go-to-market strategy, tiering launches to match effort to impact, arming sales with enablement and battlecards, competitive intelligence and win/loss, measuring PMM impact, and how to break into the role.
How AI Powers Business Development: Research and Prospecting
Business development runs on research, relationships, and reaching the right people, and AI supercharges the research and outreach while the relationships stay human. Learn the categories of AI tools for business development, how they accelerate finding and understanding prospects and partners, and the caveats, accuracy, authenticity, and privacy, that keep AI a help rather than a liability.